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TAN YING YING · BRAND PARTNERSHIPS

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ENTERTAINMENT · BRAND PARTNERSHIPS · ASIA PACIFIC

Brands On screen

15+ years ★ 30+ partnerships ★ 10+ markets

Connecting the world's most iconic brands to the biggest entertainment properties, from first pitch to opening night. Strategy, deal negotiation and creative execution across paid, earned and owned channels.

Partnership
strategy Deal
negotiation Creative
execution
SEE THE WORK →

NOW PLAYING

Pick your
picture

Thirty-two pictures across Sony Pictures, Universal and independent releases. Choose one and the whole campaign follows: strategy, activation, results.

SELECT A PICTURE →

BEHIND THE SCREEN

The partner in the projection booth.

Tan Ying Ying
TAN YING YINGSINGAPORE · APAC

I'm a brand partnerships specialist with 15+ years connecting the world's most iconic entertainment IP with admired global brands. Based in Singapore, I lead end-to-end partnerships across APAC, from strategy and deal negotiation to creative execution across paid, earned and owned channels.

Mandarin-fluent, with deep relationships across Greater China, Southeast Asia and beyond. Every campaign here ran on the same discipline: pick the right picture, find the brand its seat, and let the film do the rest.

TENURE
15YRS

In entertainment partnerships, studio side.

PROGRAMME
30+

Brand partnerships taken from pitch to premiere.

REACH
10+

Markets across Asia Pacific and Greater China.

LANGUAGES
2

English and Mandarin, negotiated in both.

What are we making next?

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