Realme × Spider-Man: Far From Home Key Visual

Realme×Spider-Man: Far From Home

About the Project

Realme partnered with Sony Pictures for Spider-Man: Far From Home in an exclusive promotional partnership across China, India, and Indonesia. The centerpiece was a limited edition Realme 3 Pro Spider-Man bundle — 10,000 units featuring a Spider-Man-inspired phone design, custom phone case, memory card, themed charger, custom OS themes and wallpapers, and collectible sticker. The bundles sold across online and offline channels.


Beyond the product collaboration, Realme activated a full 360° co-branded campaign including satellite TV ads in China, Times of India print ads, YouTube and Facebook paid media across all three markets, Weibo Trend Topics (20M+ impressions), WeChat campaigns (10M+ impressions), KOL partnerships in Indonesia, and 10,000 promotional leaflets distributed across 3,000 retail locations.

Program Highlights

10,000 limited edition Realme 3 Pro Spider-Man bundles
Custom case, charger, memory card, OS themes & wallpapers
Co-branded TVC (satellite TV in China)
Print ad in Times of India (Flap/Half Page)
20M+ Weibo impressions, 10M+ WeChat impressions
YouTube, Facebook, and GDN digital campaigns
KOL/media partnerships in Indonesia
10,000 leaflets across 3,000 retail POS locations

TVC

Campaign Gallery

Co-branded website product page
Co-branded website detail
Co-branded website features
China countdown poster 1
China countdown poster 2
China countdown poster 3
Realme Spider-Man event page
India premiere event coverage
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