Walch×Venom: The Last Dance
About the Project
Ouji (parent company of Walch, Dynamo, Ka, and Ar Fum brands) partnered with Sony Pictures for Venom: The Last Dance, creating a co-branded campaign across 11 markets highlighting the effectiveness of Walch and Dynamo products in "unleashing the power of cleaning." The campaign ran across both online and offline channels with GWP redemption mechanics and themed premiums.
Program Highlights
Substantial ATL campaign across 11 markets
Extensive BTL activation including Retail POSM
GWP redemption mechanics with themed merchandise
Themed premiums: laundry bags, towels, tumblers, heat-reveal mugs
Product range across laundry detergent, capsules, sanitizers, and cleaners
Campaign Gallery
