Lipton x Paddington in Peru Key Visual

NOW PLAYING · BRAND PARTNERSHIP · THEATRICAL CAMPAIGN

Lipton× IN PARTNERSHIP WITHPaddington in Peru

About the project

Lipton partnered with Sony Pictures for Paddington In Peru, aligning the iconic tea brand with Paddington Bear's love of warm beverages and British charm. The campaign curated a collection of Lipton's English Breakfast and Earl Grey tea range tied to Paddington's heritage, featuring themed GWP premiums (Paddington-themed tote bags), on-pack promotions, and in-store roadshows/sampling across SEA markets.

Programme highlights

ATL media campaign across SEA markets
Extensive BTL activation including in-store roadshows and sampling
Themed GWP sales promotion with Paddington-branded tote bags
Curated tea collection tied to Paddington's British heritage
In-Retail POS: wobblers, gondola ends, standees
Additional markets: Norway, Sweden, Taiwan

Campaign gallery

Lipton x Paddington Product Pack
Retail POS Displays
In-Store Activations and Roadshows
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