Lipton×Paddington in Peru
About the Project
Lipton partnered with Sony Pictures for Paddington In Peru, aligning the iconic tea brand with Paddington Bear's love of warm beverages and British charm. The campaign curated a collection of Lipton's English Breakfast and Earl Grey tea range tied to Paddington's heritage, featuring themed GWP premiums (Paddington-themed tote bags), on-pack promotions, and in-store roadshows/sampling across SEA markets.
Program Highlights
ATL media campaign across SEA markets
Extensive BTL activation including in-store roadshows and sampling
Themed GWP sales promotion with Paddington-branded tote bags
Curated tea collection tied to Paddington's British heritage
In-Retail POS: wobblers, gondola ends, standees
Additional markets: Norway, Sweden, Taiwan
Campaign Gallery
