Philips Monitors×Uncharted
About the Project
Philips Monitors partnered with Sony Pictures for Uncharted, launching an exclusive image campaign with GWP promotion across 9 APAC markets. The partnership promoted Philips' Gaming Monitor Momentum Series and E Series (5 SKUs) alongside Philips TV in China, connecting the adventure spirit of Uncharted with Philips' high-performance display technology. The campaign ran across 6,418 retail locations.
Program Highlights
ATL campaign across 9 markets (digital, outdoor, print, TV in Taiwan)
Activation across 6,418 retail stores
Social media giveaway campaigns with film-themed premiums
Co-branded TVC (45" and 60" digital spots)
China: 5,790 stores with WeChat, Weibo, Douyu
TVC
Campaign Gallery
