Walch×Ghostbusters: Frozen Empire
About the Project
Walch partnered with Sony Pictures for Ghostbusters: Frozen Empire, playfully connecting Walch's antibacterial products with the film's ghost-busting themes under the tagline "Walch for All Your Germ-busting Missions!" The campaign featured limited-edition bundle packs with collectible sticker promotions, tens of thousands of Ghostbuster-themed slime GWP premiums, and a sticker collection redemption mechanic across online and offline channels.
Program Highlights
ATL campaign across Singapore, Malaysia, Hong Kong
Extensive BTL activation including themed on-pack bundles
Tens of thousands of co-branded product bundles
Tens of thousands of Ghostbuster-themed slime units (GWP premium)
Collectible sticker promotion with 5 designs
Livestreaming TikTok and Paid KOL campaigns
TVC
Campaign Gallery
