NOW PLAYING · BRAND PARTNERSHIP · THEATRICAL CAMPAIGN
Walch partnered with Sony Pictures for Ghostbusters: Frozen Empire, playfully connecting Walch's antibacterial products with the film's ghost-busting themes under the tagline "Walch for All Your Germ-busting Missions!" The campaign featured limited-edition bundle packs with collectible sticker promotions, tens of thousands of Ghostbuster-themed slime GWP premiums, and a sticker collection redemption mechanic across online and offline channels.
