TUMI×Bullet Train

About the Project

TUMI partnered with Sony Pictures' by featuring its new briefcase in Brad Pitt's action thriller "Bullet Train", offering consumers a unique travelling experience. Brad Pitt, starring as Ladybug in the film, is seen as an assassin having his latest mission looking for the TUMI 19 Degree Aluminum Briefcase on the world's fastest train.

Through the TUMI "Bullet Train" partnership, 150 limited-edition briefcases were made available globally from select TUMI stores and TUMI.com. Leading up to the film's theatrical release, TUMI activated an integrated marketing program that includes a global red-carpet premiere and a variety of digital and in-store promotional activities.