Onitsuka Tiger×Cinderella
About the Project
Onitsuka Tiger partnered with Sony Pictures for Cinderella, releasing a limited edition sneaker collection reimagined for a modern Cinderella. The campaign featured a 60-second TVC, influencer collaborations with fashion magazine editors across Asia, and an exclusive Mercedes-Benz Fashion Week activation. The partnership successfully positioned Onitsuka Tiger at the intersection of luxury fashion and entertainment across APAC markets.
Program Highlights
Limited edition Cinderella-inspired sneaker collection
60-second co-branded TVC
Influencer collaborations with fashion magazine editors across Asia
Mercedes-Benz Fashion Week activation
PR and editorial coverage across APAC
Retail and online promotional support
TVC
Campaign Gallery
