NOW PLAYING · BRAND PARTNERSHIP · THEATRICAL CAMPAIGN
Onitsuka Tiger partnered with Sony Pictures for Cinderella, releasing a limited edition sneaker collection reimagined for a modern Cinderella. The campaign featured a 60-second TVC, influencer collaborations with fashion magazine editors across Asia, and an exclusive Mercedes-Benz Fashion Week activation. The partnership successfully positioned Onitsuka Tiger at the intersection of luxury fashion and entertainment across APAC markets.
