Roborock×The Garfield Movie
About the Project
Roborock partnered with Sony Pictures for The Garfield Movie, creating a global campaign with significant multi-market media exposure across 15 markets. The partnership featured a themed Garfield interface on Roborock's Device Control App, a Global Premiere sponsorship with giftbags for 300-400 attendees and 25 VIP Roborock S8 MaxV Ultra vacuum units, themed premiums, and buy-to-win sales promotions with limited-run orange-themed vacuum accessories.
Program Highlights
Substantial ATL spend with the majority in the USA
Extensive BTL activation including social media (468K followers)
Garfield-themed interface on Roborock Device Control App
Global Premiere sponsorship with 300-400 attendee giftbags
Themed premiums: figurines, stickers, tote bags (2,000-3,000 units)
Limited-run orange themed vacuum accessories for buy-to-win
TVC
Campaign Gallery
