Traveloka×Spider-Man: Across the Spider-Verse
About the Project
Traveloka launched a campaign that ties into the idea of travelling across universes, leveraging Spider-Man: Across the Spider-Verse across Indonesia, Vietnam, and Thailand. Users interacted with the Traveloka app to collect and complete character sticker collections as part of the promotional activation.
Program Highlights
In-app sticker collection game mechanic
Campaign across Indonesia, Vietnam, and Thailand
Outdoor billboard and print digital ATL campaigns
POS, mobile, eDM, and online BTL support
Social media activations across markets
Co-branded travel promotions
Campaign Gallery
