Oreo×Spider-Man: Far From Home
About the Project
Oreo partnered with Spider-Man: Far From Home to run an on-pack image promotion across Oreo's core range. Customers who purchased Oreos could stand a chance to SMS and win a grand trip prize, or Spider-Man themed premiums and tickets to see the movie.
Oreo leveraged Spider-Man iconography to increase consumer awareness of the partnership through ATL spend, on-pack design and disruptive in-store displays.
Program Highlights
On-pack image promotion across Oreo's core range
SMS-to-win sweepstakes with grand trip prize
Spider-Man themed gift-with-purchase premiums
Co-branded TVC and digital campaigns
Disruptive in-store POS displays and roadshows
Social media mini-site and digital activation
TVC
Campaign Gallery
