Dunkin'/Baskin Robbins×Spider-Man: Far From Home
About the Project
Dunkin' Donuts and Baskin-Robbins Philippines partnered with Sony Pictures for Spider-Man: Far From Home, creating an extensive campaign across 700 outlets. The promotion featured 1.62 million themed Spidey Choco Web donuts, 900,000 co-branded Spider-Man dozen donut boxes, Spider-Man themed ice cream cakes, PWP desk buddies figurines, and a massive radio campaign with ~7,000 spots across 49 stations nationwide.
Program Highlights
1.62 million themed Spidey Choco Web donuts across 700 outlets
900,000 co-branded Spider-Man dozen donut boxes
100,000 PWP Desk Buddies figurine premiums
~7,000 radio spots across 49 stations
6 billboard sites in Metro Manila plus bus wraps
Large-scale integrated campaign across ATL and BTL channels
TVC
Campaign Gallery
