ASUS ROG×Spider-Man: No Way Home
About the Project
ASUS Republic of Gamers (ROG) partnered with Sony Pictures for Spider-Man: No Way Home in a global co-branding campaign promoting ROG's range of gaming products -- laptops, desktops, monitors, and peripherals -- alongside the ROG Elite Rewards loyalty program (300k+ members). The campaign featured co-branded key visuals, a 15s/30s video spot, GWP premiums, movie ticket giveaways, and a limited-edition film-inspired themed product across 17 markets.
Program Highlights
Major ATL media campaign across 17 territories
Extensive BTL activation including retail POSM and event booths
ROG Elite Rewards integration with Spider-Man themed activities
Co-branded limited-edition film-inspired themed product and packaging
Social media campaign across Facebook, Instagram, Twitter, Weibo, Bilibili
TVC
Campaign Gallery
