Vitakraft×Garfield
About the Project
Vitakraft, a pet care specialist with 180+ years of expertise, partnered with Sony Pictures for The Garfield Movie to increase brand awareness by connecting the world's most famous food-loving cat with Vitakraft's pet food range. The campaign featured social media challenges, GWP sales promotions, themed on-pack stickers, and pet show exhibition activations across 12 markets.
Program Highlights
ATL campaign across 12 markets (APAC & Europe)
BTL activation across 620 pet specialty stores
Thousands of Garfield movie-themed on-pack stickers
Pet show exhibitions in 5 markets with themed booths
Social media challenges: pet dress-up and "Find Garfield" hunts
OOH: themed Garfield vans and mobile trucks
TVC
Campaign Gallery
