Vitakraft x Garfield Key Visual

NOW PLAYING · BRAND PARTNERSHIP · THEATRICAL CAMPAIGN

Vitakraft× IN PARTNERSHIP WITHGarfield

About the project

Vitakraft, a pet care specialist with 180+ years of expertise, partnered with Sony Pictures for The Garfield Movie to increase brand awareness by connecting the world's most famous food-loving cat with Vitakraft's pet food range. The campaign featured social media challenges, GWP sales promotions, themed on-pack stickers, and pet show exhibition activations across 12 markets.

Programme highlights

ATL campaign across 12 markets (APAC & Europe)
BTL activation across 620 pet specialty stores
Thousands of Garfield movie-themed on-pack stickers
Pet show exhibitions in 5 markets with themed booths
Social media challenges: pet dress-up and "Find Garfield" hunts
OOH: themed Garfield vans and mobile trucks

TVC

Campaign gallery

Poster
Van
Standee
Pos My
← BACK TO NOW PLAYING