NOW PLAYING · BRAND PARTNERSHIP · THEATRICAL CAMPAIGN

Dunkin'× IN PARTNERSHIP WITHGhostbusters: Afterlife

About the project

Dunkin' Korea partnered with Sony Pictures for Ghostbusters: Afterlife, launching a Halloween-themed campaign featuring co-branded Ghostbusters donuts and collectible premiums across 750 Dunkin' locations in South Korea. The campaign targeted 1 million units of Ghostbusters-themed donuts and munchkins in three marshmallow flavours.

Programme highlights

1M+ units of Ghostbusters-themed donuts and munchkins

Mini-Puft Marshmallow Man Donut

Co-branded donut packaging and beverage sleeves (16,500 units)

Stay Puft Squishy stress ball premium (10,000 units)

In-store POS across 750 locations

Digital campaign: 11.85M reach

Campaign gallery

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