Dunkin'×Ghostbusters: Afterlife
About the Project
Dunkin' Korea partnered with Sony Pictures for Ghostbusters: Afterlife, launching a Halloween-themed campaign featuring co-branded Ghostbusters donuts and collectible premiums across 750 Dunkin' locations in South Korea. The campaign targeted 1 million units of Ghostbusters-themed donuts and munchkins in three marshmallow flavours.
Program Highlights
1M+ units of Ghostbusters-themed donuts and munchkins
Mini-Puft Marshmallow Man Donut
Co-branded donut packaging and beverage sleeves (16,500 units)
Stay Puft Squishy stress ball premium (10,000 units)
In-store POS across 750 locations
Digital campaign: 11.85M reach
Campaign Gallery
