Lenovo×Madame Web
About the Project
Lenovo partnered with Sony Pictures for Madame Web, creating a co-branded image campaign across 13 APAC markets to increase brand awareness, affinity, and drive sales. The campaign featured themed GWP premiums, customised accessories, limited themed packaging (cover bands) on Lenovo laptops, and a dedicated campaign landing page, all leveraging Madame Web's futuristic "Smarter future, in sight today" messaging.
Program Highlights
Substantial ATL media campaign across 13 markets
Extensive BTL activation across 6,400 retail stores
Limited-edition themed packaging (cover bands)
Themed GWP premiums and customised accessories
Campaign landing promo pages across markets
TVC
Campaign Gallery
