MSI×Venom

About the Project

MSI developed a Venom-themed campaign to promote their motherboard, desktop computers, and monitors. Themed advertising drove sales of products, offering a gift-with-purchase and chance to win a money-can't-buy trip during the promotional window.

Together with Sony, MSI developed a Venom VR app that allowed MSI fans the chance to experience 3D content. Qualified PC modders built Venom-themed PCs to be used as online viral content to create marketing buzz across 21 markets.