Black & Decker x Men In Black: International Key Visual

NOW PLAYING · BRAND PARTNERSHIP · THEATRICAL CAMPAIGN

Black & Decker× IN PARTNERSHIP WITHMen In Black: International

About the project

Black & Decker partnered with Sony Pictures for Men In Black: International, positioning their home care products, consumer power tools, outdoor equipment, and small appliances as "MIB state-of-the-art tech" for everyday household missions. The campaign featured e-commerce promotions with 20% off, co-branded KVs, QR code-to-landing-page mechanics, KOL campaigns, and GWP MIB co-branded t-shirts across 8 Asian markets.

Programme highlights

ATL campaign across 8 markets primarily via online/digital channels
China-led digital and KOL campaign with E-commerce on JD/Alibaba
BTL retail POSM across 7,158 stores
E-commerce promotions: 20% off + special bundle giveaways
QR code on MIB promo posters linking to landing page
GWP Premiums: MIB co-branded T-shirts

Campaign gallery

Kv Outdoor
Kv Vacuum
Screening
Social 1
Social 2
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