Geox×Venom: The Last Dance
About the Project
Geox partnered with Sony Pictures for the release of Venom: The Last Dance, launching a co-branded footwear collection inspired by the Venom symbiote. The limited-edition line featured Geox's signature breathable technology with Venom-themed design elements, generating significant editorial coverage across fashion and entertainment media.
Program Highlights
Co-branded limited-edition footwear collection
Venom-inspired product design and packaging
Editorial and press coverage across fashion media
Global campaign across Europe and Asia Pacific
Digital, print, and PR/editorial ATL support
POS, retail displays, eDMs, and online BTL activations
TVC
Campaign Gallery
