5 Hour Energy×Venom: Let There Be Carnage
About the Project
5 Hour Energy teamed up with Venom: Let There Be Carnage to raise brand awareness among its target audience of millennials. The brand created a limited edition themed bottle and ran a 360 campaign supporting the launch of the movie across Hong Kong and Singapore.
5 Hour Energy also executed a "Venom Transformation" stunt where influencers who drank the product transformed into Venom, creating viral social content.
Program Highlights
Limited edition Venom-themed bottle design
Viral "Venom Transformation" influencer stunt
Image promotion and gift-with-purchase mechanics
30s TVC in English and Chinese versions
Outdoor, digital, and KOL ATL campaigns across HK and SG
In-store POS, ecommerce, and online BTL activations
TVC
Campaign Gallery
