NOW PLAYING · BRAND PARTNERSHIP · THEATRICAL CAMPAIGN
5 Hour Energy teamed up with Venom: Let There Be Carnage to raise brand awareness among its target audience of millennials. The brand created a limited edition themed bottle and ran a 360 campaign supporting the launch of the movie across Hong Kong and Singapore.
5 Hour Energy also executed a "Venom Transformation" stunt where influencers who drank the product transformed into Venom, creating viral social content.
