Klook×Jumanji: The Next Level
About the Project
Klook partnered with Sony Pictures for Jumanji: The Next Level, creating an adventure-themed travel campaign that tied into the film's globe-trotting storyline. Customers could participate in destination-themed promotions across the Klook platform, including a personality quiz matching users to Jumanji characters and travel destinations, with prizes including trips and movie merchandise.
Program Highlights
Adventure-themed travel campaign across Southeast Asia, Hong Kong, Taiwan, Japan
Personality quiz matching users to Jumanji characters and destinations
Image promotion and gift-with-purchase mechanics
In-app banners and microsite activations
Outdoor, TVC, digital, and KOL ATL support
POP/POS, advertorials, and premium BTL activations
TVC
Campaign Gallery
