HyperX×Spider-Man: Across the Spider-Verse
About the Project
HyperX (HP Inc.) partnered with Sony Pictures for Spider-Man: Across the Spider-Verse, creating a co-branded image campaign to boost brand awareness and drive sales of gaming headsets, keyboards, and mice across 8 APAC markets. The campaign featured themed customised Spider-Verse headsets as contest prizes and influencer hype items (limited 50 units), GWP premiums, themed packaging/stickers, and a dedicated campaign landing promo page.
Program Highlights
ATL campaign across 8 markets
BTL activation including POSM at key major-retailer stores
50 limited-edition themed customised Spider-Verse headsets
Themed GWP premiums and customised accessories
Campaign landing promo page and buy-to-win mechanics
Campaign Gallery
