NOW PLAYING · BRAND PARTNERSHIP · THEATRICAL CAMPAIGN
HyperX (HP Inc.) partnered with Sony Pictures for Spider-Man: Across the Spider-Verse, creating a co-branded image campaign to boost brand awareness and drive sales of gaming headsets, keyboards, and mice across 8 APAC markets. The campaign featured themed customised Spider-Verse headsets as contest prizes and influencer hype items (limited 50 units), GWP premiums, themed packaging/stickers, and a dedicated campaign landing promo page.
