NOW PLAYING · BRAND PARTNERSHIP · THEATRICAL CAMPAIGN
ASUS ROG partnered with Sony Pictures for the Gran Turismo movie, featuring in-film product placement of ROG notebooks/laptops and desktop PCs, plus bespoke behind-the-scenes content. With the messaging "Dreams have no limits," the campaign drove awareness and sales of ROG gaming products across 34 markets globally with a significant ATL media commitment -- one of the largest consumer electronics promotional partnerships.
