ASUS ROG×Gran Turismo
About the Project
ASUS ROG partnered with Sony Pictures for the Gran Turismo movie, featuring in-film product placement of ROG notebooks/laptops and desktop PCs, plus bespoke behind-the-scenes content. With the messaging "Dreams have no limits," the campaign drove awareness and sales of ROG gaming products across 34 markets globally with a significant ATL media commitment -- one of the largest consumer electronics promotional partnerships.
Program Highlights
Major ATL media campaign across 34 markets
In-film product placement of ROG notebooks and desktop PCs
Bespoke behind-the-scenes content creation
KOL/Influencer campaigns across Instagram, YouTube, Weibo, Bilibili & WeChat
ROG website homepage exposure across participating markets
In-store retail themed POS static and video displays
TVC
Campaign Gallery
