Lux×Charlie's Angels
About the Project
Lux partnered with Sony Pictures for Charlie's Angels, aligning the personal care brand with the film's message of female empowerment and confidence. The campaign featured a co-branded TVC that seamlessly integrated Lux products with the film's glamorous, action-driven narrative, targeting young women across Malaysia and broader Asia Pacific markets.
Program Highlights
Co-branded TVC featuring Charlie's Angels film footage integrated with Lux products
Digital and social campaign driving brand awareness among young women
In-store promotional activations at key retail locations
TVC
Campaign Gallery
