Zotac×Resident Evil
About the Project
Zotac partnered with Sony Pictures for Resident Evil: Welcome to Raccoon City, creating a co-branded campaign across 20 markets that tapped into the horror-gaming crossover audience. The partnership celebrated the dual anniversary of Zotac's 15th year and Resident Evil's 25th year, featuring limited-edition themed graphics cards and mini PCs, KOL influencer unboxing campaigns, and 500 sets of themed co-branded premium giveaways.
Program Highlights
Substantial ATL media campaign across 20 markets
BTL activation across 6,000+ retail stores
Limited-edition co-branded themed product & packaging (100 units)
500 sets of themed premiums (bottles, stickers, umbrellas, t-shirts)
eSports gaming platform banners and in-game billboard exposure
TVC
Campaign Gallery
