Zotac x Resident Evil Key Visual

NOW PLAYING · BRAND PARTNERSHIP · THEATRICAL CAMPAIGN

Zotac× IN PARTNERSHIP WITHResident Evil

About the project

Zotac partnered with Sony Pictures for Resident Evil: Welcome to Raccoon City, creating a co-branded campaign across 20 markets that tapped into the horror-gaming crossover audience. The partnership celebrated the dual anniversary of Zotac's 15th year and Resident Evil's 25th year, featuring limited-edition themed graphics cards and mini PCs, KOL influencer unboxing campaigns, and 500 sets of themed co-branded premium giveaways.

Programme highlights

Substantial ATL media campaign across 20 markets
BTL activation across 6,000+ retail stores
Limited-edition co-branded themed product & packaging (100 units)
500 sets of themed premiums (bottles, stickers, umbrellas, t-shirts)
eSports gaming platform banners and in-game billboard exposure

TVC

Campaign gallery

Banner
Gpu
Render
Thankyou
Packaging
Taiwan
Unboxing Video
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