Genting Cruises×Spider-Man: Into the Spider-Verse
About the Project
Genting Cruise Lines partnered with Sony Pictures for Spider-Man: Into the Spider-Verse in one of the most immersive promotional activations -- bringing the film experience aboard 5 flagship cruise ships (Genting Dream, World Dream, SuperStar Virgo, SuperStar Gemini & SuperStar Aquarius).
The campaign featured Spider-Verse walkabout costume characters (5 sets of 3 characters) with 4 meet-and-greets per cruise, themed activity sheets in restaurants, and a large-scale media campaign across 13 markets.
Program Highlights
Large-scale ATL campaign across 13 APAC markets
BTL activation including onboard cruise experiences
5 cruise ships with Spider-Verse themed activations
5 sets of 3 costume characters with 4 meet-and-greets per cruise
In-cinema spot placements across all 13 markets
POS materials across 90,000+ touchpoints at 158+ locations
TVC
Campaign Gallery
