Genting Cruises x Spider-Man: Into the Spider-Verse Key Visual

NOW PLAYING · BRAND PARTNERSHIP · THEATRICAL CAMPAIGN

Genting Cruises× IN PARTNERSHIP WITHSpider-Man: Into the Spider-Verse

About the project

Genting Cruise Lines partnered with Sony Pictures for Spider-Man: Into the Spider-Verse in one of the most immersive promotional activations -- bringing the film experience aboard 5 flagship cruise ships (Genting Dream, World Dream, SuperStar Virgo, SuperStar Gemini & SuperStar Aquarius).


The campaign featured Spider-Verse walkabout costume characters (5 sets of 3 characters) with 4 meet-and-greets per cruise, themed activity sheets in restaurants, and a large-scale media campaign across 13 markets.

Programme highlights

Large-scale ATL campaign across 13 APAC markets
BTL activation including onboard cruise experiences
5 cruise ships with Spider-Verse themed activations
5 sets of 3 costume characters with 4 meet-and-greets per cruise
In-cinema spot placements across all 13 markets
POS materials across 90,000+ touchpoints at 158+ locations

TVC

Campaign gallery

Photoshoot
Kv Gdr
Kv Xmas
Ooh Cwb
Social
Website
Press Deadline
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